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Exam Code: B2C-Solution-Architect
Exam Title: Salesforce Certified B2C Solution Architect (WI21)
Vendor: Salesforce
Exam Questions: 60
Last Updated: November 15th,2024

Question 1

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.
Tokenized Sending was presented as a way to address these concerns.
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?
Choose 2 answers

A. The synchronized data extensions will include the token and all PII attributes
B. All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions
C. The standard email address field for contacts and leads needs to be populated with a token
D. The token with all supporting attributes will need to be storedin Service Cloud

Correct Answer:AB

Question 2

A customer service team raised a new business requirement that requires a multi-cloud solution design betweenB2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect has been hired to lead the design of the multi-cloud solution.
Which two actions should the Solution Architect take to accurately capture requirements and deliver the solution overview?
Choose 2 answers

A. Include functional subject matter experts and technical resources across multiple discovery workshops, grouped by business function to ensure all requirements are captured.
B. Conduct discovery workshops and upon completion present the solution back to the design authority orexecutive stakeholders to validate the solution.
C. Conduct discovery workshops to create a user acceptance testing document and invite business owners, each cloud technical architect, and implementation development team.
D. Include the customer service team so that they can provide detailed user stories prior to the discovery workshops.

Correct Answer:AC

Question 3

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping onlinecan be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.
Which two actions are needed to enable an Abandoned Cart Journey? Choose 2 answers

A. Integrate product, order, and customer data feeds into Marketing Cloud DataExtensions
B. Integrate product, order, and customer data feeds into Service Cloud objects
C. Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud
D. Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation

Correct Answer:CD

Question 4

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase.
Which system creates the customer IDand which system creates an additional ID to use as the customer primary record?

A. Service Cloud creates a customer ID and an additional ID to be used as the primary record.
B. A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.
C. Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.
D. B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

Correct Answer:B

Question 5

Northern Trail Outfitters (NTO) wants to bring data from across all parts of their Salesforce Customer Success Platform Into the Marketing Cloudaccount. A Solution Architect recommends using Synchronized Data Sources In Contact Builder and Marketing Cloud Connect to Integrate multiple business units In their account.
Which API does the Solution Architect need to use with Marketing Cloud Connect for this integration?

A. Tooling API
B. REST API
C. SOAP API
D. Streaming API

Correct Answer:B