- (Topic 3)
The profit margin for a product that is currently made in the company's facility has decreased during the past 2 years. Which of the following factors should be considered when deciding whether to make or buy the product?
Correct Answer:D
- (Topic 1)
A company manufactures special products for select customers. When demand for these products drops, the manufacturer can switch the production line to a commodity-type product that can be sold on the open market at reduced terms to generate cash. The company is executing a corporate strategy that is based on:
Correct Answer:D
- (Topic 3)
Which of the following steps is first in developing a product differentiation strategy?
Correct Answer:A
- (Topic 3)
Turning the request-for-quotes process into a real-time auction setting most likely will:
Correct Answer:C
- (Topic 1)
The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:
Correct Answer:B