Free Marketing-Cloud-Administrator Exam Dumps

Question 16

Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A. Join
B. Einstein STO
C. Engagement Split
D. Wait Until Date

Correct Answer:A

Question 17

A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality? Choose 2 answers

A. Ensure a Custom response is enabled for Automated Response in Reply mail Management
B. Verify Reply Mail Management has been enabled in the account
C. Select Unsubscribe Manual requests in Reply Mail Management
D. Select Delete Auto-Replies and Out-of-Office mail Management

Correct Answer:AB

Question 18

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
• Contact records will be augmented by relational data tables via Contact Builder.
• The customer data file will contain 5M records with 40+ attributes.
• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
• A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?

A. Data extensions allow for add/update Import activity.
B. Data extensions can store HTML code as an attribute.
C. Data extensions support Customer ID to be used as Subscriber Key.
D. Data extensions are necessary for Contact Builder

Correct Answer:D

Question 19

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

A. Select all records which have opened an email in the past six months
B. Select all records with an email address
C. Select all records which are active in All Subscribers
D. Select all records where HasOptedOutofEmail is FALSE

Correct Answer:BC

Question 20

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message? Choose 3 answers

A. Each content area specified in a dynamic content rule exists.
B. Words or phrases used may trigger spam filters.
C. Grammar and spelling in the email text is correct.
D. Correct syntax is used on any AMPScript in the email's code.
E. Personalization strings map to attributes or data extension fields

Correct Answer:ADE