Free Marketing-Cloud-Email-Specialist Exam Dumps

Question 11

Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A. Subscribers who have opened an email in the past 30 days.
B. Subscribers within a 30-mile radius of a zip code.
C. Subscribers who have submitted spam complaints in the last week.
D. Subscribers who have not clicked in the past three months.

Correct Answer:AD

Question 12

A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? Choose 2 answers

A. Split the audience equally and configure a holdback population for a control.
B. Split the audience equally and automatically choose the winning path based on Open Rate.
C. Split the audience equally and wait at least seven days to select a winner.
D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

Correct Answer:BD

Question 13

A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

A. Stack the content in a single column.
B. Keep copy simple and direct.
C. Useimage-based text for hero graphics.
D. Cut content to make the message fit above the fold.
E. Design with the most important content at the top.

Correct Answer:ABE

Question 14

What is an Automation Studio activity? (Choose 3)

A. Wait Activity
B. Send Email
C. Triggered Send
D. Transfer File Activity
E. A/B Test Send Activity

Correct Answer:ABD

Question 15

Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

A. AMPscript
B. Measures
C. Query Activities
D. Data Filters

Correct Answer:D