Free Marketing-Cloud-Email-Specialist Exam Dumps

Question 21

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
B. Choose data extension of contacts, and then choose tosend "Based on Recipient Test Data Extension."
C. Create a Test data extension that contains the five content variations the two team members need to validate.
D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

Correct Answer:B

Question 22

Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

A. Create dynamic rules based on customers’ preferences in order to send specific content.
B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
C. Send customers one email per preference choice to ensure customers receive what they want.
D. Create emails to include all preference options so that customers don’t miss any content.

Correct Answer:AB

Question 23

Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A. Buy email lists
B. Permission is specific to an address even if you know others.
C. Opt-in via SMS in not Opt-in via email (And vice versa)
D. Opt-ins are brand specific, don't share with other brands.
E. In store loyalty programs

Correct Answer:BCD

Question 24

Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

Correct Answer:D

Question 25

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

A. Delivery Profile
B. Send Definition
C. Send Classification
D. Sender Profile

Correct Answer:A