Free Marketing-Cloud-Email-Specialist Exam Dumps

Question 36

A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?

A. Limit the email text to 250 words.
B. Send to the entire subscriber base.
C. Personalize the email content.
D. Use an infographic email templat

Correct Answer:C

Question 37

A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A. Include a phone number to call.
B. Include the mailingaddress of the sender.
C. Ensure an opt-out link is present.
D. State why the subscriber is receiving the email

Correct Answer:BC

Question 38

A marketer needs to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when usingWeb Collect functionality. What is the optimal way to accomplish this task?

A. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.
B. Configure to return an error message for any email address that does not conform to standard conventions.
C. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number.
D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.

Correct Answer:B

Question 39

Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on aweekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

A. Send Email Activity
B. Recurring Send Schedule via Guided Send
C. Send Flow
D. Triggered Send

Correct Answer:D

Question 40

A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

A. Envelope content
B. Footer
C. Email body
D. Link Content

Correct Answer:A