Free Marketing-Cloud-Email-Specialist Exam Dumps

Question 41

A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
• Commas
•Tabs
• Pipes
• Tilde
• Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

A. Fixed widths
B. Pipe
C. Tab
D. Comma

Correct Answer:D

Question 42

What is a capability of a data relationship?

A. Join three or more data extensions together to create a filtered data extension
B. Join a list and a data extension to filter the combineddata
C. Join data extensions together to create one combined data extension
D. Join data extensions to filter or segment the fields from data extensions

Correct Answer:D

Question 43

What is a personalization string?

A. A snippet of text that inserts subscriber attributes into an email
B. An automated way of scraping a websitefor content to populate inside of an email
C. The snippet of text at the top of the email that is visible before an email has been opened
D. A content area that will display based on a subscriber attribute

Correct Answer:A

Question 44

A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool should be used to execute this process?

A. Filter Activity
B. Data Extract Activity
C. Automation Studio
D. Journey Builder

Correct Answer:C

Question 45

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

A. The ability to set criteria to segment contacts based on behaviorusing SQL
B. The ability to extract data from an Audience data extension for analysis
C. The ability to set goals and have the system listen to see if users met the goal
D. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
E. The ability to update or create Salesforce CRM objects or records

Correct Answer:CDE
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5